They help build the themes of the set, like the Time Spiral land cycle showing how the time rifts were destroying Dominaria, or the Eldraine Paladin cycle highlighting the style and nature of each of the courts
Ultimately, Magic: The Gathering Marvels Spider-Man is a release designed to welcome a new audience into the game.
If, then, the frame is not helping anymore, change it altogether: Create and start using a new frame for the next 25 years
Since you have the infrastructure to hit already, why not add in two more combat damage triggers that also boost the power by two and thus the Commander Damage clock is sped up as well and giving two key protections from targeted removal like Beast Within and burn like sweeping Blasphemous Act
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Price depends on the character, the set, the print run, condition, and current demand